7 Best AI Copywriting Tools of 2023

Want to write better copy faster with the help of AI? 

AI copywriting tools have never been more popular and are now an essential part of the content-writing process almost everywhere. And for good reasons.

You can create amazing pieces of content quickly and easily. You’ll have more time to focus on what matters most – creating engaging content that captivates your readers. 

So, buckle up and get ready to revolutionize your content creation process!

What Are The Best AI Copywriting Tools?

Top Pick
Jasper logo, squared


Best For Bloggers & Digital Marketers

With a plethora of different key features and templates plus unlimited AI-generated words for only $49/month for the Creator plan, Jasper will quickly and efficiently take your content creation process to new heights!

Today, there’s a wide range of AI copywriting tools available, making it somewhat difficult to pinpoint the best one. But like with any product, the best choice for you boils down to your specific needs and preferences.

The following candidates are, in my perspective, among the standout performers in today’s AI copywriting software landscape.

1. Jasper

Best For Bloggers & Digital Marketers

Hero image from Jasper website


Jasper is a powerful AI writing tool that helps you create engaging content in a matter of minutes.

Using advanced machine learning algorithms, Jasper can generate ideas for topics, optimize your copy for SEO, and make sure that you have top-notch grammar.

You can also customize your content to any length and adjust the style of writing to suit any audience.

Top Features

  • End-to-end marketing campaigns are a breeze with Jasper Campaigns.
  • Jasper Everywhere extension ensures Jasper’s presence across all online content creation platforms.
  • Jasper Brand Voice feature allows quick training of Jasper on style guides, product catalogs, and brand identity.
  • Jasper’s AI engine leverages the best models out there, optimizing outputs with recent search data, brand voice, and SEO
  • Collaboration tools in Jasper transform a single piece of content into a full-scale campaign in minutes.
  • Data safety and privacy are ensured with Jasper’s built-in security features.


Image of pricing plans from Jasper website

Jasper’s monthly pricing plans include:

  • Creator ($49/month): Leaves you with unlimited AI-generated words, 1 seat, 50+ templates, 1 brand voice, and much more.
  • Teams ($125/month): Everything in Creator plan + unlimited AI-generated words, 2 additional seats, access SEO mode, 3 brand voices, and much more.
  • Business (custom pricing): Everything in Teams plan + unlimited features, custom templates and workflows, dedicated success manager, API access, and much more.

Jasper offers a 7-day free trial on Creator and Teams plans.

Did you know?

Want to show your AI copywriting skills as a professional on social media? Jasper Academy offers a full certification course, which is 100% free!

My Take

Being an experienced user of Jasper myself as a blogger and digital marketer, it’s difficult for me to understate how great it is.

I use many of the included key features and find them very beneficial in terms of creating high-quality copy fast. The user interface is very easy to use and the support team is always super helpful.

Additionally, other key features such as Brand Voice and Campaigns can be very valuable when working on projects together with other content creators.

2. Copy.ai

Best For Small Marketing Teams

Hero image from Copy.ai website


Copy.ai is an AI-powered copywriting tool that helps you create a compelling copy in a fraction of the time normally used with conventional copywriting software tools.

This AI writing software, utilizing Natural Language Processing (NLP) and cutting-edge machine learning algorithms, assists you in producing content that is not only SEO-optimized but also intriguing for your readers.

Top Features

  • The “First Draft Wizard” generates the first draft of a blog post in seconds.
  • Freestyle tool offers numerous writing frameworks for creative content creation.
  • Specialized tools are available for various types of copywriting.
  • High-converting copy for all campaigns can be generated with just a few clicks.
  • Over 90 tools and templates are available to streamline content production.
  • The editor allows users to rewrite paragraphs and polish sentences.
  • A free plan with 2,000 words per month is available for users.


Image of pricing plans from Copy.ai website

Copy.ai’s monthly pricing plans are:

  • Free ($0/month): Comes with 1 user seat, chat feature, 90+ copywriting tools, unlimited projects, and the First Draft Wizard.
  • Pro ($49/month): Comes with 5 user seats, chat feature, 90+ copywriting tools, unlimited projects, priority e-mail support, 25+ languages supported, and more.
  • Enterprise (demo request): Everything in Pro + API access, chat interface, pre-built workflows library, and private company infobase.

You can sign up for the Free plan and no credit card is required.

My Take

In my opinion, Copy.ai is one of the best AI copywriting tools in the market today.

But I do find 2,000 words to be insufficient for a proper free trial. That’s why I’d recommend you go with the Pro plan, which comes with a ton of value. This will cover 5 people with unlimited words for only $49/month – nothing but a bargain in my opinion if you’re searching for the best AI copywriting software for your team!

Also, if you’re dealing with unique pieces of locally-targeted content in different languages, the multilingual support in the Pro plan is worth considering.

3. Writeseed

Best For SEO Professionals

Hero image from Writeseed website


Writeseed is an AI-powered writing tool that helps you create SEO-optimized content. It uses advanced AI technology to generate high-quality content that ranks high on search engines.

With Writeseed, you can create everything from blog posts and product descriptions to landing pages and ad copy.

Top Features

  • Writeseed can generate a full article in a matter of seconds.
  • The platform can recommend topics based on the provided niche or industry.
  • Users can select passages for rewriting with a single click.
  • Existing texts can be paraphrased or summarized with a single click in the AI editor.
  • The AI Chrome Extension allows for the use of AI everywhere from Gmail to WordPress.
  • Detailed SEO analytics are provided while creating content.
  • Over 70+ templates are available for various content types.
  • The platform supports 28 languages, making it versatile for global users.


Image of pricing plan from Writeseed website

Writeseed has the most simple pricing structure on the market with only one paid plan available:

Premium plan ($16/month) including unlimited words, mobile/desktop versions, free stock photos, 1500+ word long articles, SEO approved & safe, and much more.

My Take

With its built-in SEO features, Writeseed is highly suitable for SEO professionals who are very focused on creating high-quality content aimed at their target audience.

Whether you’re creating blog posts, product descriptions, or landing pages, Writeseed can help you create high-quality content that ranks high on search engines.

4. Frase

Hero image from Frase website


Frase is a writing tool that uses artificial intelligence to create SEO-optimized content for your chosen keywords.

With its built-in SEO research and analysis features, you can generate high-quality content that is more likely to rank high on search engines.

Top Features

  • Frase allows you to quickly and easily produce content optimized for ranking on Google.
  • The platform is trusted by over 30,000 content, SEO, and marketing teams.
  • Frase is transforming SEO and content creation with AI, making it a next-gen content tool.
  • Frase provides a live product walkthrough, helping users understand how to use the platform effectively.
  • The platform offers a range of resources including a blog and a crash course to enhance user knowledge.
  • Frase is not just exciting for SEOs, but also for writers, making it a comprehensive content creation tool.


Image of pricing plans from Frase website

Besides a 5-day trial for just $1, Frase offers the following monthly pricing plans:

  • Solo ($14.99/month): Includes 1 user seat along with writing and optimization features + 4 articles/month.
  • Basic ($44.99/month): Includes 1 user seat along with writing and optimization features + 30 articles/month.
  • Team ($114.99/month): Includes 3 user seats along with writing and optimization features + unlimited articles.

The unlimited AI content Pro add-on for an extra $35/month, will give you unlimited AI-generated words on top of your paid plan.

My Take

Frase is a very good choice for SEO experts and content creators seeking to craft SEO-friendly content. With its AI-driven capabilities, it stands out as a leading AI copywriting instrument.

Whether you’re creating long-form blog articles, landing pages, or customer support content, Frase can help you boost your content creation process and create great copy aimed at your target audience.

5. Writesonic

Hero image from Writesonic website


Writesonic is an AI-powered writing tool designed to assist in creating high-quality, SEO-friendly content across various formats such as blog posts, ad copies, and product descriptions.

You can use it to produce various types of content such as long-form blog posts, website copy, SEO meta descriptions and tags, and social media ads.

Top Features

  • Over 80 AI writing tools are available.
  • AI Article & Blog Writer generates long-form content in seconds.
  • Story Generator creates compelling and interactive short stories.
  • E-commerce product descriptions can be crafted effortlessly.
  • High-performing Facebook Ads, Google Ads, and LinkedIn Ads can be generated.
  • SEO meta tags feature optimizes meta titles and descriptions.
  • The Paraphrasing tool and Sentence Expander enhance content clarity and impact.
  • The Article Summarizer condenses any content into a concise summary.


Image of pricing plans from Writesonic website

Writesonic differs in its pricing plans compared to other AI copywriting software solutions due to its distinction in output quality.

Premium uses GPT 3.5 whereas Superior is based on the newest versions of GPT-4.

  • Free Trial ($0/month): 10,000 words for 1 user.
  • Pro ($19/month): Everything in Free Trial + factual and personalized article writer (based on GPT-4 32K), Brand Voice, and much more.
  • Enterprise (contact sales): Everything in Pro + factual and personalized article writer (based on GPT-4 32K), Brand Voice, and much more.

Tip: Exploit Writesonic’s Exclusive Discount

Are you a student or a non-profit? Then you can get an additional 30% off on annual plans from Writesonic.

My Take

Writesonic is a great option in the market for budget-conscious beginners as well as more experienced bloggers and business professionals seeking to up their content game.

The price point at only $19 per month for the Pro plan is really appealing, also in light of the great features built on the newest GPT-4 version.

And with a risk-free trial including thousands of words to play with, why not give it a go?

6. Copysmith

Hero image from Copysmith website


Copysmith is an AI writing software designed to support marketing and eCommerce teams in producing high-quality content.

Utilizing technologies such as ChatGPT and OpenAI’s GPT models, Copysmith is tailored to meet eCommerce copywriting demands, providing solutions for tasks including product descriptions, social media content, and beyond.

Top Features

  • Copysmith streamlines the development of product descriptions, bullet points, FAQs, briefs, titles, and tags.
  • This platform enhances product content SEO, refining eCommerce product copy for superior SEO ranking.
  • Team collaboration is a breeze with Copysmith, as teams can collectively review and create content.
  • Spreadsheet chaos becomes a thing of the past with centralized product data management, keeping all product content in one place.
  • Uploading an entire catalog for bulk content generation is possible, resulting in SEO-optimized, precise copy.
  • Copysmith’s compatibility extends to a broad and ever-expanding list of third-party tools and eCommerce platforms.
  • The robust, enterprise-ready API that Copysmith offers caters to unique needs, integrating seamlessly with both custom solutions and other third-party tools.


Image of pricing plans from Copysmith website

Here are your pricing plan options with Copysmith:

  • Starter Plan ($19/month): Comes with 20,000 words, 1 user, Chrome Extension, Plagiarism Check, Limited 3rd Party Integrations, and more.
  • Pro Plan ($49/month): Comes with unlimited AI copy generation, 5 users, Chrome Extension, Plagiarism Check, Product Catalog Content Manager (25 products), and more.
  • Enterprise Plans (custom pricing): Comes with unlimited AI copy generation, 20 users, Chrome Extension, Plagiarism Check, Product Catalog Content Manager, and more.

Copysmith offers a 7-day free trial and a 30-day money-back guarantee.

My Take

Copysmith is the best AI copywriting software for eCommerce teams looking to create high-quality SEO-optimized content quickly and efficiently.

Especially the many team collaboration features and the 3rd party integration options to other eCommerce systems provide a lot of value.

However, if you’re looking for comprehensive all-in-one AI copywriting software that can help you create content for multiple business purposes, Copysmith may not be the best solution.

7. Hypotenuse AI

Hero image from Hypotenuse AI website


Hypotenuse AI is an AI writing assistant designed to help users create engaging, well-researched content at scale – and to overcome writer’s block.

It’s designed to support a wide range of content needs, from brainstorming ideas to publishing across various platforms, making it a comprehensive solution for content creators and marketers.

Top Features

  • A suite of tools to generate high-quality, factual content in bulk, and overcome writer’s block.
  • Aids in creating impactful ads and social media copy that effectively captures leads.
  • Writing SEO-friendly product descriptions that lead to high conversions becomes scalable.
  • Crafting sales, engagement, and marketing emails can be done swiftly.
  • Team features such as personalized tone of voice, storytelling, and API access
  • Excels in creating engaging headlines, slogans, and landing pages that prevent website visitor drop-offs.
  • Multiple languages supported across all pricing plans.
  • Instant generation of images and artwork for any context.


Image of pricing plans from Hypotenuse AI website

You can sign-up for Hypotenuse AI with one of the following pricing plans:

  • Starter ($29/month): Includes access to AI article wizard, all copy templates + standard image resolution, and much more.
  • Growth ($59/month): Everything in Starter + unlimited high-resolution images, advanced article writing features, and much more.
  • Enterprise (custom pricing): License-based option for larger teams seeking a more tailored solution, including e.g. personalized tone of voice, storytelling, and API access.

Try before you buy with their 7-day free trial and no credit card is required. You can also save 17% on their annual pricing plans.

My Take

Overall, Hypotenuse AI provides an excellent solution for content creators and digital marketing professionals seeking to produce quality copy quickly.

In my point of view, the image and artwork generation features stand out among the rest of the AI copywriting tools covered in this blog post – but I’d make sure to exploit the trial and get an idea of the output quality before fully committing.

What Is An AI Copywriting Tool?

Woman in orange shirt considering things

An AI copywriting tool is software that uses artificial intelligence to generate copy.

These AI copywriting software tools can create a variety of content types, from blog posts and product descriptions to ad copy and social media posts. They’re designed to help content creators, digital marketers, bloggers, and larger teams produce high-quality, SEO-optimized content quickly and efficiently.

These AI tools use advanced machine learning algorithms to understand your content requirements and generate copy that meets your specific needs. They often take into account the nuances of your brand voice, the intent of your content, and the preferences of your audience.

With these tools, you can create engaging, relevant content that resonates with your audience and drives results.

Frequently Asked Questions

Man writing in front of laptop

What is the best AI copywriting tool?

The best AI copywriting tool depends on your specific needs. However, tools like Jasper, Writesonic, and Copy.ai are some of the top contenders in the market.

They offer a variety of features, from AI-powered content generation and SEO optimization to multilingual support and real-time editing and collaboration.

Are AI copywriting tools expensive?

No, AI copywriting tools are generally affordable and come in a range of pricing options. For example, many tools offer free trials and discounts on annual subscriptions.

Additionally, there are freemium plans available for those who need basic functionality or are just getting started with their content creation efforts. With so many options to choose from, you can find the best AI copywriting tool that fits your budget.

Too expensive? Nah…

If you’re sceptical about pricing, remember to factor in the time saved by exploiting AI for copywriting, especially if you’re collaborating several people in a team.

How do AI copywriting tools help in improving SEO?

AI copywriting tools can help improve SEO by suggesting the best keywords to use in your content, generating high-quality content quickly and efficiently, optimizing the content for search engines, and tailoring the content to user queries.

AI copywriting tools are also adept at understanding voice and intent so they can create relevant content that resonates with readers and drives results.

Additionally, many of these tools come with features such as multilingual support and real-time editing/collaboration capabilities to make sure all your copy is up to par.

Can AI copywriting tools replace human writers?

No, AI copywriting tools cannot replace human writers entirely.

While AI can generate content based on certain guidelines and parameters, it lacks the human touch – the ability to understand nuances, cultural references, emotions, and the creative flair that human writers bring to their work.

In that sense, AI copywriting tools complement human writers rather than replace them.


Man having an aha-moment

Regardless if you’re a blogger, digital marketer, or part of a bigger content creation team, AI copywriting tools such as those mentioned in this blog post can significantly optimize your content production workflow and assist in generating captivating, top-tier content.

With a background in digital marketing and producing content daily, I find Jasper to be the superior copywriting tool in the market nowadays. Many of its key features are extremely valuable in an ever-changing and increasingly competitive content marketing environment, where AI copywriting is the name of the game.

But the most important thing? Whether you’re searching for the best AI copywriting software for personal or business use, evaluating your needs is the place to start. Make sure to exploit any free trials offered before committing to a paid plan. That way you can get the most out of the software, and be sure that it meets your needs both now and in the future.

So, here’s to less stress, more productivity, and maybe even a little bit of fun in your content creation process.

Happy writing!

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