7 Best SERP Tracker Tools for Improving Your SEO in 2023

Are you tired of guessing where your website ranks on search results? Do you want to improve your website’s SEO and outrank your competitors? If so, you’re in the right place.

Tracking your website’s performance is crucial for success. With a great SERP tracker, you’ll be able to track your website’s rankings, analyze your competitor’s strategies, and make data-driven decisions to improve your website’s SEO.

In this blog post, I’ll introduce you to the 7 best SERP tracking tools that will help you monitor your website’s search engine ranking positions and improve your SEO strategy in 2023.

Let’s dive in!

What Are the Best SERP Trackers?

As someone who works with SEO regularly because of my exciting job as a Digital Marketing Manager, I’ve had the opportunity to explore various SERP trackers.

But some of them stand out from the rest.

MY 1st Pick
Logo of Mangools

Mangools is the best SERP tracker for small businesses and agencies who are serious about improving their own or their clients’ search engine rankings.

Get started for just $49 per month after your free 10-day trial period is over!

1. Mangools

Best For Small Businesses & Agencies

Hero image from Mangools' website


Mangools is a suite of powerful SEO tools that includes KWFinder for keyword research, SERPChecker for analyzing search engine results pages, SERPWatcher for tracking keyword rankings, LinkMiner for checking backlinks, and SiteProfiler for analyzing website metrics.

Combined they provide the necessary insights for businesses of different sizes to optimize their websites for better search engine visibility and performance.

Key Features

  • Keyword analysis tool for finding easily rankable keywords with exact search volumes and accurate keyword difficulty
  • Competitor keyword research tool for discovering what works for your competitors
  • Exact search volumes and search trends for timing keyword analysis and identifying seasonal and trending keywords
  • Google SERP analysis tool for outranking competitors with 45+ SEO metrics and local search results for 50K+ locations
  • Performance Index for measuring website’s organic traffic potential
  • Daily rank updates and historical data with location and device-based results
  • Backlink metrics, domain authority checker, and backlink profile analysis for evaluating link power and health and identifying popular content and competitors.


Image of subscription plans from Mangools' website

Mangools offers the following pricing plans:

  • Basic plan costs $49 per month
  • Premium plan costs $69 per month
  • Agency plan costs $129 per month

Each plan includes a 10-day free trial and a 48-hour money-back guarantee. Annual plans come with a 35% discount.

Tip: Improve Your SEO with Data-Driven Decisions

Don’t rely on guesswork to improve your website’s SEO. With a SERP tracker, you can make data-driven decisions based on your website’s performance and your competitors’ strategies.

Bottom Line

In my opinion, Mangools is the best SERP tracker for small businesses and agencies who are serious about improving their own or their clients’ search engine rankings.

With Mangools, you’ll be able to track your website’s performance with accurate keyword difficulty scores, competitor analysis tools, many insightful SEO metrics, and more – all at a budget-friendly price of just $49 to get started for real after your 10-day free trial ends.

2. Nightwatch

Best For Website Owners & SEO Professionals

Hero image from Nightwatch's website


Nightwatch is an all-in-one SEO tool that includes a rank tracker for monitoring keyword rankings, SEO reporting software for generating custom reports, and a site audit tool for identifying website issues that impact search engine visibility.

This SEO software helps website owners and SEO professionals optimize their websites for better search engine performance and provides insights to improve their SEO strategy.

Key Features

  • Accurate rank tracking data across 107K+ locations worldwide
  • Custom segments to uncover decaying content and low-hanging fruit ranking opportunities
  • Accurate local and global tracking with the most reliable approach
  • Automated reporting with data from Google Analytics and Search Console
  • Site Auditor to identify broken pages, missing tags, links, and more
  • Keyword Discovery to discover new keywords and create a strategy
  • White-labeled reports with a drag-and-drop interface and automated delivery


Image of subscription plans from Nightwatch's website

Nightwatch’s pricing plans are both flexible and scalable. You can tailor them to your needs depending on how many keywords you’d like to be able to track.

Starting at $39 per month, you’ll be able to track 250 keywords, 50 websites, and 5 competitors on YouTube and major search engines including Google and Bing. Additionally, integrations to Google Analytics and Google Search Console are also included.

Nightwatch also offers a 14-day free trial with no credit card required.

Bottom Line

If you’re a website owner or an SEO professional who wants to monitor your website rankings, evaluate your competitors’ strategies, and make informed decisions to enhance your SEO, then Nightwatch is an excellent option.

Enabling you to scale as you go with pricing plans starting at just $39 per month, Nightwatch offers excellent value compared to its competitors.

And with the 14-day free trial, why not give it a go?

Tip: Boost Your Link Building Strategy with SERP Trackers

By tracking your keyword rankings and analyzing the top-ranking pages, you can identify pages that are linking to your competitors and reach out to request a link to your own site.

3. SE Ranking

Best For Larger Teams & Enterprises

Hero image from SE Ranking's website


SE Ranking is a trusted all-in-one SEO platform that provides a range of tools for analyzing website performance, such as competitor analysis, keyword research, backlink monitoring, website audit, and automated professional reporting.

Additionally, SE Ranking also offers other helpful tools for content creation, lead generation, API integration, and more.

Key Features

  • Position Tracking: Track website rankings, monitor competitors, and get keyword suggestions. 
  • On-Page Checker: Analyze web pages for SEO issues, get optimization tips, and compare with competitors. 
  • Website Audit: Check website health, find technical and SEO issues, and get optimization recommendations. 
  • Competitor Traffic Research: Analyze competitors’ website traffic, find top-performing keywords, and get backlink data. 
  • Backlink Checker: Check backlink profiles, analyze competitors’ backlinks, and monitor new backlinks. 
  • SERP Tracking: Track website rankings for target keywords, monitor competitors, and get search volume data.


Image of subscription plans from SE Ranking's website

SE Ranking offers three monthly subscription plans:

  • Essential plan at $49 per month for 1 user
  • Pro plan at $109 per month for 3 users
  • Business plan at $239 per month for 10 users

SE Ranking also offers a 14-day free trial with no credit card required. Annual plans come with a 20% discount.

Bottom Line

I highly recommend SE Ranking for larger teams and enterprises due to its advanced features and competitive pricing.

With features such as keyword research, website audit, backlink analysis, rank tracking, and more, SE Ranking is sure to help you improve your website rankings and stay ahead of the competition.

The pricing plans and well-structured for both small and large teams, and with the 14-day free trial and an annual plan discount of 20%, it’s worth giving it a try.

Free Trial: Choosing the Right SERP Tracker for Your SEO Needs

During your free trial of any SERP tracker, consider the user interface and ease of use, as well as the level of customization and flexibility offered, to ensure you can tailor the tool to your specific needs and preferences.

4. Accuranker

Hero image from AccuRanker's website


AccuRanker is a powerful SERP tracking tool that offers a wide range of features to help SEO professionals improve their website’s search engine ranking positions.

The platform provides users with the ability to filter, slice, and dice keywords to work with relevant keyword data. AccuRanker also offers features such as competitor analysis, data visualization, and integration with Google Analytics and Adobe Analytics.

Key Features

  • Accurate and reliable rank tracking for multiple search engines and devices. 
  • In-depth competitor analysis and keyword research to boost SEO performance. 
  • Customizable and automated reports to save time and improve client communication. 
  • Real-time data updates and alerts to stay on top of changes in search rankings. 
  • Access to historical data and trends to track progress and measure success. 
  • User-friendly interface and intuitive navigation for easy use and quick learning. 
  • Integration with other tools and platforms for seamless workflow management. 
  • Dedicated customer support and resources to ensure success and satisfaction.


Image of pricing plans from AccuRanker's website

AccuRanker follows the same pricing setup as Nightwatch with the option to add more keywords for tracking based on your needs while you get the same features in all paid plans.

Their cheapest monthly plan starts at $129 for tracking 1,000 keywords. Additionally, they offer a 14-day trial for you to test it out and 10% off their annual plans.

Bottom Line

AccuRanker is an excellent choice for SEO professionals due to its extensive range of tools and integrations.

In my point of view, AccuRanker is worth considering if you’re looking for a reliable SERP tracking tool that’ll do the job in most cases.

However, despite the 14-day free trial and minor annual plan discount of just 10%, the whopping $129 per month price point can be rather expensive just to get started.

I recommend that you take full advantage of the 14-day trial before fully committing!

5. Ahrefs

Hero image from Ahrefs' website


Ahrefs is a comprehensive all-in-one SEO platform offering a wide range of SEO tools, including site explorer, keyword explorer, rank tracker, and more.

Ahrefs is renowned for its accurate ranking data based on its extensive database of backlinks and keywords, making it a favored choice among SEO professionals and businesses of all sizes.

Tip: Monitor Backlinks and Disavow Toxic Links with Ahrefs or SEMrush

SEO software like Ahrefs or SEMrush can help you monitor your site’s backlinks, identify toxic links that may be harming your SEO, and disavow them to improve your search engine rankings.

Key Features

  • Site Explorer: Analyze your competitors’ websites to identify their top-performing keywords and traffic sources. 
  • Keywords Explorer: Discover new keyword opportunities and analyze search volume, keyword difficulty, and click-through rates.
  • Site Audit: Check your website for over 100+ SEO issues, including performance, HTML tags, and content quality. 
  • Rank Tracker: Track your website’s search engine rankings over time and monitor changes in your keyword positions. 
  • Content Explorer: Find popular content in your niche and analyze its performance metrics, such as social shares and backlinks.
  • Dashboard: Monitor your SEO performance and progress with customizable data visualizations and integrations with Google Search Console. 
  • Competitive analysis: Site Explorer and Content Explorer help you identify your competitors’ top-performing content and keywords.
  • Keyword research: Keywords Explorer provides detailed keyword metrics and suggestions to help you optimize your content for search engines.


Image of pricing plans from Ahrefs' website

Ahrefs offers four pricing plans

  • Lite plan for $99/month 
  • Standard plan for $199/month 
  • Advanced plan for $399/month 
  • Enterprise plan for $999/month

Unlike many other SERP tracker solutions, Ahrefs doesn’t provide any free trial and/or money-back guarantee.

However, a close free alternative would be Ahrefs’ Free Webmaster Tools, although they lack many of the key features outlined above.

Bottom Line

Ahrefs is a comprehensive all-in-one SEO platform offering an impressive array of features and integrations. It’s well known for its accurate ranking data based on the extensive database of backlinks and keywords, making it one of the most trusted SERP tracking solutions available.

However, despite being packed with advanced tools and features to help you improve your website’s search engine optimization performance, Ahrefs can be quite expensive. Additionally, there is no free trial or money-back guarantee available – a serious drawback.

If you’re looking for a reliable solution to track your rankings over time but are wary about committing due to the cost, I recommend taking advantage of their Free Webmaster Tools which may provide some insight into how powerful this tool is before fully investing in it.

6. SEMrush

Hero image from SEMrush's website


SEMrush is a comprehensive SEO platform offering effective SERP tracking features such as keyword research, competitor analysis, and rank monitoring.

With its intuitive interface and real-time data updates, users can spot changes in search rankings quickly and accurately.

SEMrush’s SERP tracking capabilities make it a valuable tool for businesses looking to improve their search engine visibility.

Key Features

  • Keyword Research Toolkit – Find profitable keywords for SEO and PPC campaigns with accurate search volume data, competition level, and CPC estimates. 
  • Technical SEO Tools – Analyze your website’s technical health, identify issues, and optimize for search engines with ease.
  • Competitor Website Analysis Tools – Analyze your competitors’ SEO strategies, uncover their top keywords, and monitor their performance. 
  • Local SEO Tools – Optimize your local SEO efforts with tools for local keyword research, citation building, and reputation management. 
  • SERP Tracking Tools – Monitor your website’s search engine rankings, track your competitors’ performance, and get insights into your SEO strategy.


Image of pricing plans from SEMrush's website

The pricing plans from SEMrush include:

  • Pro plan for $119.95/month 
  • Guru plan for $229.95/month 
  • Business plan for $449.95/month

Each plan includes a 7-day free trial. A discount of 17% is currently offered on annual plans.

Budget & Goals: Monthly vs. Annual Pricing Plans

Consider your budget and long-term SEO goals when choosing between a monthly plan with lower commitment or an annual plan with a discount, and choose the plan that best fits your needs.

Bottom Line

SEMrush is a comprehensive SEO platform with rich features for SERP tracking and improving overall visibility. The keyword research toolkit, technical SEO tools, competitor analysis tools, and local SEO tools provide an effective way to track search engine rankings in real-time.

However, its high pricing points may be a deterrent for those looking to get started with this well-renowned software. On top of that, the 7-day free trial might be insufficient for those wanting to fully explore the platform before committing – it’s challenging to get a decent data set in such a short period.

Regardless, SEMrush is a powerful and reliable SEO tool that could be of great help to businesses looking for a comprehensive solution to improve their ranking in the SERPs.

7. SerpWatch

Hero image from SerpWatch's website


SerpWatch is an SEO tool that provides keyword rank monitoring and data analysis.

The platform offers features such as keyword tracking across multiple domains, devices, locations, and search engines, customizable rank notifications, and control over the frequency of keyword checks.

Key Features

  • Comprehensive keyword tracking: Track your keywords across multiple domains, devices, locations, and search engines. 
  • Real-time SERP data: Access real-time SERP data to make informed decisions. 
  • Customizable notifications: Customize rank notifications to suit your business needs. 
  • Google Analytics integration: Connect SerpWatch to Google Analytics to track organic traffic and embed GA data into the ranking chart. 
  • Advanced reporting: Generate detailed reports with customizable templates and share them with your team or clients. 
  • Competitor analysis: Analyze your competitors’ rankings and compare them to your own. 
  • Search Intelligence Hub: Consolidate all ranking data in one place for easy comparison and analysis. 
  • Customer management: Manage your clients’ accounts and keep them up-to-date with automated reports. 
  • API access: Access SerpWatch’s API to integrate with other tools and automate your workflow. 
  • 24/7 support: Get help from SerpWatch’s support team anytime you need it.


Image of pricing plans from SerpWatch's website

SerpWatch offers three pricing plans, all of them based on the number of keyword checks per month: 

  • Starter plan for $29/month 
  • Growth plan for $59/month 
  • Premium plan for $199/month

You get a 15-day free trial on all plans with no credit card needed, plus a 14-day money-back guarantee no questions asked. Annual plans come with an additional 5 extra months.

Bottom Line

Overall, SerpWatch appears to be a comprehensive SEO tool with many useful features and benefits. The discount of 5 extra months on annual plans may be attractive for those who are willing to commit long-term.

However, its lack of good references and widespread popularity may make it difficult to trust the quality of this platform.

If you’re looking for an effective way to track your search engine rankings in real time, I strongly recommend trying out the free trial first before making any commitments.

What Is a SERP Tracker?

Woman in orange shirt considering things

A SERP tracker, also known as a search engine results page tracker or rank tracker, is a monitoring tool for search engine optimization (SEO).

This type of software observes and reports on the position of a website or web page concerning a specific keyword or set of keywords, indicating whether it moves up or down in search engine rankings over time.

With SERP tracking software, businesses and SEO professionals can make informed decisions on how to improve their online visibility and stay ahead of the competition.

Frequently Asked Questions

People raising their hands to ask questions

What factors should I consider when choosing a SERP tracking tool?

When choosing a SERP tracking tool, it’s essential to consider factors such as pricing, whether a free trial is offered, user-friendliness, the range of SERP features provided, and customer support services.

Make sure to assess your needs before committing to a paid plan.

Is it possible to find a user-friendly SERP tracking tool?

Yes, many SERP tracking tools are designed to be user-friendly, allowing even users with minimal SEO experience to navigate the platform easily.

Nevertheless, some tools may be more intuitive than others, so it’s a good idea to take advantage of free trials, if available, to find the most suitable tool for you.

Are free trials commonly offered by SERP tracking tool providers?

Many SERP tracking tool providers offer free trials, enabling potential users to test the tool before committing to a paid plan.

This can be a great opportunity for you to explore different tools and determine which one is the best fit for your needs and budget.

Can I expect solid customer support from SERP tracking tool providers?

Customer support is a vital aspect of any software solution. Most SERP tracking tool providers offer some level of support, but the quality and responsiveness might vary.

It’s important to research and read customer reviews to get an idea of the level of support provided before making a decision.

Do SERP tracking tools cover a wide range of SERP features?

SERP tracking tools typically provide a range of tracking features, such as keyword rankings, location-specific data, and label applications for example.

Some tools might offer more comprehensive features than others, so it’s advisable to evaluate your specific requirements and ensure the chosen tool aligns with them.

Remember to focus on your unique needs, budget, and skill level when selecting a SERP tracking tool. Utilize trials to experiment with different platforms, and read user reviews to gather insights from others’ experiences.

Wrap Up

The TOP3 SERP tracker tools can help you hone your strategy with their feature-rich rank-tracking capabilities. Furthermore, these SERP tracking tools are easily accessible for individuals and teams alike with reasonable pricing points.

Above all else, it’s essential to compare features against your own needs and the type of business that you manage or support.

In all cases, make sure to take advantage of free trials to get a better understanding of the features and support offered by each provider before making a decision. It’s easy enough to rationalize how a tool works on paper but the proof is in the pudding – a short burst of testing will show if it matches what key stakeholders require from such solutions.

Ultimately, choosing Mangools, Nightwatch or SE Ranking might just be enough to give your SEO the boost it needs in 2023 – so why gamble with anything else?

I hope my blog post helped you understand the importance of SERP tracking tools and how to select the best one for your business.

Happy tracking!