7 Best Social Proof Tools To Elevate Conversions in 2023

Do you want to improve your website’s conversion rate and grow your business? Utilizing social proof can help you achieve those goals.

Social proof is the psychological phenomenon where people follow the actions of others when they are uncertain about what to do.

In this blog post, I’ll be covering the 7 best social proof tools that will help you elevate your conversions in 2023.

Read on to learn more!

What Are the Best Social Proof Tools?

Social proof is a powerful asset for any business that wants to build trust with its audience.

With consumers becoming more savvy in their buying decisions, brands need to provide evidence that they can deliver on their promises.

That’s where social proof tools come in.

Man having an aha-moment

From customer reviews and testimonials to case studies and social media followers, there are a variety of ways to demonstrate your credibility through social proof.

With so many social proof tools available, it can be overwhelming to know which one to use.

But look no further! Here are my TOP7 picks for the best social proof tools that every business should consider:

1. Elfsight

Hero image from Elfsight's website


Elfsight is a software-as-a-service (SaaS) platform that offers website owners more than 80 widgets that are customizable and don’t require coding.

With integrated functionalities, Elfsight helps over 1 million website owners to improve their websites by increasing sales, engaging visitors, collecting leads, and more.

Top Features

  • Easily integrate a range of widgets and plugins into your website without coding.
  • Choose from a variety of products including social media feeds, contact forms, and chat widgets to improve user experience.
  • Customize your widgets with a user-friendly interface and a range of options.
  • Get unlimited websites and premium support with Elfsight’s plans.
  • Enjoy the new widget editor 2.0, which includes all the capabilities and features in the Elfsight admin panel for maximum functionality.


Image of pricing plans from Elfsight's website

Elfsight offers a free plan and paid plans start at $5/month. For paid options, you also get a 14-day money-back guarantee.


With superb online reviews, including a 4.9 score in their Google Review rating, Elfsight is one of the best social proof software tools out there.

The solution is best suited for small to medium-sized businesses that want to display reviews and ratings on their website.

Try it out with the free plan or upgrade to a paid plan for more advanced features. You can always get your money back within 14 days after purchase if it wasn’t for you.

2. Proof

Hero image from Proof's website


Proof is a social proof software tool that can help you increase your website’s sales and conversions.

The solution displays notifications of real-time customer activity on the website, encouraging potential customers to take action, ultimately leading to more sales and conversions for your business.

Top Features

  • Quick and easy setup with a simple copy-and-paste installation.
  • Customize the timing, position, and display rules of your campaigns for maximum efficiency.
  • Track leads, sales, and overall conversions with an intuitive analytics dashboard.
  • Integrate with CMSs via Zapier or custom webhooks for seamless integration.
  • Lightweight javascript ensures fast load speed so visitors remain engaged on your site.
  • Test the impact of Proof on your conversion rate through A/B testing options.
  • Build credibility by displaying the total number of people who have recently taken action on your site.
  • Create scarcity and boost confidence with live visitor count & recent activity feeds.


Image of pricing plans from Proof's website

Proof offers a range of pricing plans to suit businesses of all sizes, starting at $29/month for their Basic Monthly plan and up to $299/month for their Platinum Monthly plan. They also offer custom pricing plans for businesses with unique needs.

You get a 14-day free trial on all paid plans.


Proof is a very powerful social proof tool that can help you build credibility and trust, increase website conversions, and boost sales.

It’s ideal for marketing directors, marketing agencies, as well as founders and entrepreneurs who want to optimize their website’s performance.

I highly recommend trying out their free trial before fully committing to any of their paid plans.

3. Nudgify

Hero image from Nudgify's website


Nudgify is an excellent social proof app that uses the fear of missing out (FOMO) to boost conversions on your website.

With customizable website notifications or “Nudges,” Nudgify creates a sense of urgency and builds trust with website visitors.

Nudgify has been trusted by more than 3100 brands around the world. Integrating smoothly with popular platforms such as Shopify, the solution helps businesses to boost conversion rates and increase sales.

Top Features

  • Incorporate Social Proof to display to your website visitors what products others are purchasing, adding a human touch to your site and giving browsers insight into buyer behavior.
  • Increase sales by using FOMO (Fear Of Missing Out) notifications to encourage visitors to make a purchase.
  • Customize the Way You Nudge: Select from overlay or inline Social Proof notifications to provide a customer experience that is subtle and unobtrusive.
  • Display nudges in 32 languages to connect with a wider audience, including the ability to speak to customers in their preferred language.
  • With Nudgify, you can relax knowing that it is constantly improving. Its algorithmic learning ensures that the more you use it, the better it gets in performance.
  • Nudgify can be integrated with popular eCommerce platforms such as Shopify as a social proof plugin, widget, or native integration.
  • Use Nudgify to display user-generated social proof notifications on all your marketing channels by integrating with Capterra, Trustpilot, Google Reviews, ActiveCampaign, and Mailchimp.


Image of pricing plans from Nudgify's website

Nudgify offers four pricing plans, starting at $3/month for their Lite plan and going up to $125/month for their Agency plan. All plans include unlimited websites, customizable nudges, and social proof notifications.

Nudgify also offers a 7-day free trial and no credit card is required for signing up.


Nudgify is an effective social proof app for e-commerce businesses, SaaS companies, and digital marketers to attract new potential customers.

With customizable nudges, social proof notifications, and FOMO notifications, Nudgify will help you build trust and create urgency, leading to higher conversions and more sales.

Try Nudgify free of charge for a week and see the results for yourself!


Hero image from FOMO's website


FOMO is a social proof software tool that helps businesses address the fear of missing out among potential customers. Used by over 7.000 businesses worldwide, it’s one of the most popular in the market.

Based on its many powerful features, FOMO offers a lot of creative freedom and control over every element of the social proof marketing technique.

Top Features

  • Customizable notifications with unlimited message permutations.
  • Filters, template rules, and page rules for control over every element.
  • Theme builder for brand customization and translations to 29 languages.
  • FOMO Scorecard for measuring the impact of social proof.
  • 107+ integrations including Google Analytics, Shopify, WooCommerce, Mailchimp, several social media platforms, and more.
  • Add social proof to form submissions and visitor events via Fomo Instant and Fomo Actions, respectively.
  • Client-side JavaScript helpers for powerful automation and development.


Image of pricing plans from FOMO's website

FOMO offers a range of pricing plans to suit businesses of all sizes, starting at just $25/month for their Starter plan and going up to $149/month for their Pro plan.

All paid plans include a 14-day free trial.


I find FOMO to be an excellent social proof software tool that offers a wide range of valuable features to different types of businesses – small as well as large – wishing to optimize their conversion rates and boost sales.

Especially its rich customization options place FOMO in the best social proof software category, making it a highly flexible solution for businesses of all sizes.

5. Social Proofy

Hero image from SocialProofy's website


Social Proofy is a social proof tool that helps website owners increase sales, engage visitors, collect leads, and more without any coding knowledge required.

With an intuitive and visual way to engage, convert, and communicate with site visitors, Social Proofy offers customizable notifications that can be tailored to fit your brand image and website design.

Top Features

  • Over 30 customizable Social Proof widgets that integrate with all marketing platforms.
  • Real-time analytics to track visitor behavior and optimize conversions.
  • Recent Activity and Conversion Counter widgets that show live feed of real people who have recently taken action on your site.
  • Integration with leading review sources like Trustpilot and Google Business to boost the social proof effect.
  • All-in-One Chat widgets that let users chat with you on Facebook Messenger, WhatsApp, Telegram, and more.
  • Smarter visitor targeting by URL, device, and user attributes.
  • Fast installation using one script and support for dozens of platforms.


Image of pricing plans from Social Proofy's website

Social Proofy offers four pricing plans, including a free plan with limited features and three paid plans with Lite starting with as little as $3 per month.

Paid plans differ in the number of unique visitors/month supported and the ability to remove branding.

Although they don’t offer a free trial, their free plan will cover the first 1K unique visitors/month and comes packed with features.


Social Proofy is a great fit for anyone looking to increase their website’s credibility and conversions, especially small businesses and startups.

With its easy-to-use platform and various social proof notifications, Social Proofy can help increase customer trust and boost sales. Plus, with a free version packed with powerful features, there’s no risk in giving it a try!

6. Proofly

Hero image from Proofly's website


Proofly is a social proof software tool that helps businesses increase website conversions and sales.

With customizable widgets and notifications, Proofly displays real-time user activity, reviews, and other social proof elements to create a sense of urgency and trust for potential customers.

Top Features

  • Product Purchases: Automatically record and display your latest product purchases or sales, either for all products or specific ones, based on information collected from your shop.
  • Customer Reviews: Showcase positive reviews and address common inquiries about other people’s opinions to assure your customers.
  • Increase Your Sales: Showcase recent conversions on your website to demonstrate social proof and motivate visitors to take action.
  • Informational: Customize your notifications to display specific actions and timeframes, providing valuable information to your visitors.
  • Create Urgency: Encourage visitors to act quickly by adding urgency to your notifications, such as limited-time offers or limited stock.
  • Boost Engagement: Display the number of live visitors on your website to create a sense of community and FOMO, driving more traffic to important pages.


Image of pricing plans from Proofly's website

Proofly’s pricing plans differ from those of competitors as they don’t offer any monthly or yearly subscriptions. All paid plans will provide you with lifetime access.

Their free plan will leave you with all the basics for a single domain, but if you’re running several websites and want advanced features, you’ll have to go with either the Basic plan ($79), Advanced plan ($129), or Unlimited ($179) plan.


Proofly is best suited for small to medium-sized businesses that want to boost their website conversions and sales through social proof elements.

Its customizable widgets and notifications provide a sense of urgency and trust for potential customers.

While its lifetime access through paid plans may seem pricey, it’s a worthwhile commitment for those who want to maximize their social proof potential and improve their overall online presence.

7. ProveSource

Hero image from ProveSource's website


ProveSource is a powerful social proof app that displays recent customer behaviors on your website to enhance trust, boost conversions, and increase sales.

With over 20,000 websites worldwide utilizing ProveSource, it’s proven to be the leading social proof app for displaying attractive social proof notifications, including recent order notifications, page visits, live visitor count, and more.

Top Features

  • Integration with leading review sources like Yotpo and Trustpilot, allows you to showcase positive reviews.
  • Unlimited impressions with all features included in the pricing plan.
  • Optional branding and live chat support for a customized experience, including personal and meaningful conversation.
  • Easy contact and lead management for your sales teams.
  • Highlight recent enrolments, purchases, and positive reviews to leverage your sales.


Image of pricing plans from ProveSource's website

ProveSource’s free plan will leave you with support for up to 1K unique visitors/month and all features included. Paid plans differ with higher traffic limits and custom branding, coming in at only $29/month for the Starter plan (20K unique visitors/month) and $54/month for the Growth plan (50K unique visitors/month).

Other paid plans include Monster, Gorilla, and Enterprise, which support even higher traffic limits.


ProveSource is a great social proof software for individuals or businesses looking to boost their website’s sales and credibility.

With its comprehensive and affordable services, including social proof pop-ups, ProveSource is perfect for online course creators, eCommerce store owners, and other businesses seeking to increase conversions and build trust with their existing customers.

What Are Social Proof Tools?

Man wondering what social proof tools are

Social proof tools are software solutions that display social proof elements on your website to increase trust and encourage visitors to take action.

Examples of social proof elements include user-generated content (UGC) such as text and video testimonials on social media platforms, Google reviews, ratings on third-party review sites, recent purchases, and sign-ups.

By displaying these elements, social proof tools create a sense of credibility and urgency, which can lead to higher conversion rates.

In addition to the tools reviewed earlier, many other social proof software tools on the market can help you increase conversions on your website. Some of these tools include Trustpilot, Yotpo, and TrustRadius.

Frequently Asked Questions

People raising their hands to ask questions

Does social proof work?

Yes, social proof is a powerful tool for increasing website conversions and sales. It leverages the power of customer reviews, ratings, recent purchases, and sign-ups to create an aura of credibility and urgency on your website.

You can get social proof elements by integrating with other third-party review sites like Trustpilot, Yotpo, and TrustRadius. You can also add user-generated content (UGC) such as text or video testimonials on social media.

How do I get social proof?

To get social proof, try using social proof software, which can track customer feedback across multiple channels and display it on your website.

Additionally, using third-party review sites, such as Yelp or Trustpilot, can help potential customers see that other people have had positive experiences with your product or service.

Don’t forget about social media, as having a strong social media presence can also lend to your social proof.

What are the three types of social proof?

There are three main types of social proof:

  • Customer reviews and testimonials
  • Referrals
  • Other customers

Customer reviews and testimonials provide social proof that your product or service is trusted and valued by existing customers. Referrals from satisfied customers can also help build credibility and attract new customers. Finally, other customers can also provide social proof by simply observing the actions of their peers.

By understanding and utilizing these three types of social proof, you can leverage the power of social influence to grow your business.

Wrap Up

In conclusion, social proof tools are a powerful way to increase conversions on your website.

By displaying social proof elements, you can create a sense of trust and urgency that encourages visitors to take action.

The 7 tools reviewed in this post are some of the best on the market in 2023, but there are many other options available as well. So, try out a few different tools and see which ones work best for your business.